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(Diet Review) The Ideal Protein Diet: A Whole Lot of Shady

Posted in Weblog Posts, Food plan Critiques.

This Ideal Protein weight loss plan evaluate is an opinion piece.

It’s been quite a while since I reviewed the Ideal Protein program, but the response to my assessment has been overwhelming to say the least.

I’ve gotten hate mail, compliments, and even a couple of shoppers coming to me as a result of they couldn’t bear to be on this program any longer. Actually, a combined bag – but as with every part I write, I take pleasure in figuring out the individuals are reading my stuff and reacting…even when the response isn’t all the time constructive! It’s making them assume, and that’s the purpose.

There’s two causes for my redo of this evaluation: a pharmacy in my neighbourhood began promoting the program, which put it into my mind once again. Also, a reader and former IP salesperson approached me and gave me some significantly shady information about the corporate.

I needed to see if anything had changed with the corporate or program since my 2016 evaluate, so I started by going to their website.

The first thing I observed is that this system has the same lame emblem of a lady’s lean figure. Pffft. As if ‘skinny’ equals ‘healthy’. Very 90’s.

The Ideal Protein program is split into four phases.

The first part is what IP principally calls a ketogenic food plan, and also you’re on this part for so long as it takes you to lose 100% of your weight aim. During this part, you’ll eat three IP foods (prepackaged meals) a day, plus a further 8oz protein at dinner, and vegetables (some limitless, some not, relying on the sort).

Foods that aren’t allowed embrace dairy, nuts, root greens, carbs like pasta, fruit, and sweets. The first two phases look like properly beneath 1000 calories a day, which is actually a starvation eating regimen. The true ketogenic weight loss plan is NOT a hunger weight-reduction plan.

Let’s chat concerning the pre-packaged IP foods.

I went down to check out the IP food choice at the pharmacy near me.

I found this disgusting wanting hen patty mix with zero hen and an entire lot of ultra refined elements.

I additionally found these meal alternative bars with a shit-ton of ultra-refined starches, 5 totally different sweeteners together with 3 sugars, and palm kernel oil.

And this mac and cheese. Once more, ultra-processed x 10000. It additionally appears disgusting.

Don’t get me incorrect: all of us eat ultra-processed foods typically, which is ok.

However selling a food regimen based mostly on them whereas making an attempt to convince those that what they’re consuming is ‘healthy’ is NOT FINE. That is dehydrated astronaut meals.

The second part is 14 days lengthy and virtually the same as part one, but with a further 8oz of protein at lunch and only two IP foods. You’re allowed one ‘restricted’ IP food per day, like some cheese curls or a bar.

Part three can also be 14 days lengthy. You’ll reduce the IP foods right down to as soon as a day and increases the 8oz of protein to 3 occasions. It also introduces fruit, fat, and carbs into the breakfast meal.

Based on Ideal Protein, “Reintroducing carbs at breakfast is said to help restart your pancreas’s production of insulin and train it to produce the right amount.”

This can be a weird declare that doesn’t have any backing in analysis or in physiology.

Actually, it’s utterly NUTS. If we might restart our pancreas’ manufacturing of insulin, DIABETES WOULDN’T EXIST.

Part four is a 12-month period with ‘ongoing support’ that will help you keep your weight loss. By ‘ongoing support’, IP usually means an workplace individual weighing you regularly.

Some of probably the most loopy directions for this part embrace the separation of carbohydrates and fats “Carbohydrates and Fats should be separated.  Like two troublesome students, a teacher must put them at opposite ends of the classroom.  Individually they may be good, but together they can be trouble.”

And: ‘It’s flawed to assume that when you’ve got carbohydrates for lunch, you’ll have the ability to burn them throughout the afternoon and that if in case you have complicated carbohydrates for dinner, your physique may store them. It’s not that straightforward. Your body doesn’t expend your lunch through the afternoon. It must digest your lunch, convert it and assimilate it earlier than it could possibly use it for power.’

Whoever wrote this crap clearly slept by way of physiology class.

It’s utterly and completely FALSE!!

IP additionally mandates taking as much as 17 tablets a day – multivitamins, antioxidants, enzymes, potassium, and magnesium – all ‘Ideal Protein’ model. Additionally required: 1/four teaspoon of salt per day, and sure – Ideal Protein has its personal ‘Ideal Salt’.

All these dietary supplements value cash – so does the meals and this system itself.

Altogether, this system is around $350 a month.

This can be a nice time to mention that the research research offered by Ideal Protein to ‘support the science’ behind their weight-reduction plan…truly don’t point out their weight loss plan at all.

These research speak concerning the impression of weight reduction on a spread of illnesses and circumstances, but we all know all of this. What I’d wish to see are peer reviewed research with strong methodology displaying how many IP shoppers shed extra pounds and hold it off for over a yr, 5 years, and past.

The website accommodates a lot of testimonials from docs, which at first glance could also be comforting to the layperson. Don’t let it’s.

Belief me once I inform you that there are lots of docs who are prepared to promote shit like this to their sufferers with no second thought. Because $$.

There’s a really unhappy development of physicians utilizing their MD credential to promote full fakery like the Plant Paradox, Grain Brain, detoxes (and anything Mark Hyman sells), Wheat Belly…I might go on. Despite these diets not being based mostly in accurate science, these guys are laughing all the best way to the financial institution as a result of individuals see ‘MD’ they usually assume ‘trustworthy’. Nope.

I also see quite a bit of docs placing sufferers on diets which are very restrictive, without even a thought to the way it will impression that individual’s life and the way troublesome will probably be for them to sustain that means of eating and any weight loss they have. ‘Just eat no carbs!’ prefer it’s the simplest thing ever is something dietitians hear docs telling sufferers all. the. time. It’s insane.

Don’t overlook that docs and pharmacist and whoever else runs this program has big financial incentive to market it.

That’s the place my anonymous reader (anonymous to you, not to me) comes in.

This individual was an IP distributor and is a healthcare professional with their own apply. They even labored for IP for some time.

Protecting in mind that I can’t guarantee the accuracy of their account, that is what they advised me concerning the monetary incentives for providing the program:

After being required by IP to inflate value (of the meals and products) by 100% or more, the $$$ is theirs. After buying 300 bins for 13.50/box they promote it to sufferers at $30/box, strolling away with virtually $5000 (this doesn’t embrace their coaching payment, vitamin gross sales or the fact that docs have all these CPT codes for insurance corporations for a further kickback) undoubtedly shady. Thought you could find it fascinating.

Yikes. My lawyer tells me that this doesn’t qualify by regulation as a ‘kickback’, however it’s undoubtedly untransparent as hell.

They went on to say, “They have replaced many of the original “restricted items” for unrestricted variations which means they get extra “chewy astronaut food” in the course of the day which truly slows their weight reduction preserving them on this system longer.”

One other source I had from my first IP evaluation informed me that pharmacies can get around the conflict of interest by promoting this system, the meals and the dietary supplements as part of the general pharmacy gross sales and then counting the money as half of the full pharmacy revenue. Identical to in the event that they bought, like, 750 extra bins of hair dye that specific month or something. That’s how it’s completed with out triggering COI complaints.

I feel that is truly what bothers me probably the most about Ideal Protein: that your neighbourhood healthcare professional can use it as an incentivized income stream, which creates a transparent conflict of interest. How is that this even allowed?!


The ketogenic weight-reduction plan could be finished safely, however you don’t have to pay for IP to be on a keto weight loss plan.

Ideal Protein’s food is ultra-processed being bought as ‘healthy’. I’m pretty certain yow will discover higher choices for ready meals within the grocery retailer. Also: a granola bar isn’t a meal.

This eating regimen makes some very inaccurate claims about how the human physique works, in all probability as a result of the individuals selling Ideal Protein don’t assume you’re going to reality verify them. Doesn’t that make you mad?

The phases/food combining stuff is bullshit. This food plan is extremely low calorie, which is what causes weight reduction. It additionally makes it onerous to maintain, which suggests you’ll hold coming back for more…Ideal Protein! It’s like insurance coverage for them.

Ideal protein is sort of a dangerous food plan nightmare: Weight objectives are arbitrary and unreliable. Talking about how you need to ‘refrain from cheating’ already says that in the event you’re not successful, it’s your fault, not Ideal Protein’s. The emblem intimates that the ‘right’ physique sort is ‘skinny’. It’s all so dangerous.

Any time a food regimen needs you to take dietary supplements to exchange the nutrients you aren’t consuming (however must be), it’s a RED FLAG. A HUGE ONE.

Healthcare professionals ought to never be receiving cash from selling stuff to shoppers who trust them to be neutral. It’s shady and flawed and unethical and unprofessional.

Ideal Protein says it’s about discovering pleasure in consuming, but nothing might be farther from the truth. It doesn’t train you how you can eat correctly or methods to recognize and love food: it only teaches ‘good’ and ‘bad’ and ‘cheat’ and punishment and restriction. Even on Part 4. Horrible.

You already know you need this Ideal Protein tote bag